A Multidisciplinary Product Design Lead committed to creating user-centric experiences that seamlessly align with business objectives. My expertise in user experience and interface design, along with certifications in Scrum Product Owner and Business Systems Analysis, allows me to seamlessly integrate user-focused design with practical product management.
With over two decades in the design industry, I have honed my skills as a seasoned designer, adept at understanding user needs, designing intuitive interfaces, and consistently delivering positive user interactions. My design philosophy not only prioritises meeting functional criteria but also ensuring solutions deeply resonate with users.
I strongly embrace Agile principles and teamwork, as evidenced by my Scrum Product Owner certification. This certification underscores my comprehensive understanding of Scrum practices, empowering me to guide cross-functional teams towards successfully achieving product goals.
The Business Systems Analysis certification validates my ability to strategically transform business aspirations into actionable directives. One of my notable strengths is cultivating meaningful stakeholder relations. I prioritise open dialogue, integrating diverse perspectives to translate stakeholder needs into purposeful product features that genuinely add value.
Multidisciplinary Product Designer, Design Facilitator, Service Design, Design Thinking & Human-Centred Design
2008 to 2011
Ogilvy Brand Activation
Sync Communications
Smile Foundation
De Klerk Productions
Senior UX/UI designer
2012 to 2019
Telkom mobile application
Design Lead
2019 to 2022
Diners Club
I conducted the formative research, facilitated the design sprint, and then mocked up the wireframes and prototype. The overall group involved contributed to the success and outcome of the solution delivered.
Mr Price requested DVT to facilitate a design sprint at their head office for the retail modernisation project. The group was looking to design a portal that would assist their merchants with replenishment forecasting for the Group.
Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Navigator online web application form.
Determine the mental model of users with regards to discovery, evaluating and signing up to merchant solutions products and services on the Standard Bank website and in particular to the Merchant Online value-add service.
I am currently assisting the Momentum team with the redesign of their adviser platform and mobile application. In this project, I am serving as a UX generalist and UI designer in Figma. In the past, I was the lead designer for three significant portals: the Telkom Self-Service portal, the Diners Club Advantage portal, and the Standard Bank Corporate Card portal. My present focus includes conducting user research and establishing a service design blueprint based on our user analysis.
Please don't hesitate to contact me if you're interested in viewing any of the projects mentioned above.
After completing my studies in Advertising and Multi-Media I started my early career as a graphic design storyteller.
I enjoy delivering solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.
Qualification: Business Systems Analysis
Certificate
Qualification: User Experience Design
Certificate
Qualification: Advertising & Multi-Media
Higher Diploma in Advertising & Multi-Media that is validated by the London College of Arts.
2021/2022 UX and UI design
DVT (2019 to current)
I served as the Design Lead for this project. To begin, I conducted a heuristic analysis of the Verifone POS devices at that time. Subsequently, I conducted a competitive analysis and facilitated design workshop sessions with our business stakeholders. Following these steps, I proceeded to wireframe and prototype our MVP1 features. Finally, I exported to Zeplin for the development team located in China for implementation
2021/2022 UX and UI design
DVT (2019 to current)
I took on the role of Design Lead for this project. Initially, I established a Service Design blueprint to gain a comprehensive understanding of our Merchant Acquiring architectural landscape. Following this, I embarked on wireframing and prototyping our web application form, actively collaborating with our Product Owner and development build team throughout the process.
"Client Feedback"
DVT employee based at client (Momentum)
I am leading the design efforts for the Momentum adviser application rewrite project. Initially, I conducted a heuristic analysis of the current application. Following that, I conducted a competitive analysis and held design workshop sessions with our business stakeholders. Currently, I am in the process of wireframing MVP1 features and exploring Material Design 3 custom design patterns using Figma. Our next step involves conducting additional user interviews.
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
Telkom launches various campaigns and micro-sites during the year. The Digital Marketing team requires assistance in applying Agency supplied creative work to various banners, imagery, campaign pages and website elements ad hoc.
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
Telkom consumer places paid media banners on strategic 3rd party websites and platforms that promote sales within the Telkom Digital Marketing team and ultimately Telkom as a business. Designing all digital media banner required as per specs list. This includes Sizmek programmatic banners, Google Display Network Banners, Home Page Take Overs, branch TV static banners.
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
Telkom consumer required a customer Self-Service Portal where Telkom customers are afforded the ability to manage their Telkom products, services, accounts and other customer related services. Wireframes, Design Prototypes, Build HTML5 templates.
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
Telkom Mobile Application requires design updates and enhancements ad hoc. Designing wireframes and prototypes as well as providing User Experience (UX) guidance ad hoc.
"Client Feedback"
Falcorp Technologies employee based at client (Telkom South Africa)
Telkom consumer website (www.telkom.co.za) frequently requires imagery updates relating to products, devices and campaigns. Designing and supplying marketing banners and product imagery for various Telkom campaigns, products, services and devices.
Understand the current state by mapping out the as-is flow. We were able to analyse where the breaking points were and how the as-is flow affected various customers.
We created two Journey maps. The current experience map depicts a potentially new customer’s journey around onboarding for merchant solution products. We utilised a ‘sales funnel’ approach to showcase how a typical user would enter the site and then advocate for it.
We conducted an analysis of local competitors to gain deeper insights into how merchant solutions are addressed within the business banking sector. Subsequently, we facilitated design sessions and carried out research. Once the UX phase was finalised, I proceeded to design the user interface for the merchant portals.
We created three user persona’s based on the current user base on CustomerView and prospective users that would most likely engage with the Standard Bank merchant solutions. The current persona best represents the small business user that is pressed for time and price conscious.
The user flows from a design perspective allows a designer to visualise how a user would enter the site/app and then fulfil a purchase and become a customer. We are able to construct low-fidelity wireframes based on the user flows.
A User Interface is made up of four systems: Navigation, Presentation, Content and Interaction.
The Presentation System pulls the user in, while the Navigation and Content system allows the user to find the “value or reason” for which they are using the UI and Interaction system. The actual Presentation system helps the user to get what they came for.
A Heuristic analysis is used to identify a product’s common usability issues. It’s a rule of thumb and doesn’t solve for every usability issue experienced by a product, however it’s an effective starting point to detect simple usability issues.
We conducted a four-day design sprint that incorporated various Design Thinking and Human Centred Design methods. The workshop assisted in determining what the MVP should be as well as establishing what the backlog order should be. The agenda highlights the workshop exercises that was covered.
What we’ve learned and how we intend to improve.